The Carenation Project, in collaboration with the Carenation company, seeks to raise awareness about sustainable funeral wreaths, targeting three new customer segments. Traditionally, funeral wreaths are made using real flowers and other non-recyclable materials, contributing to unnecessary waste after each ceremony. In fact, up to 100,000 funeral wreaths end up in landfills annually. By promoting eco-friendly wreaths, Carenation is committed to preserving the environment and encouraging more people to adopt greener options. Whilst implementing innovative approaches to help the firm reach this goal, we firmly believe in this project’s potential to create meaningful social impact.
Carenation is a social enterprise that specializes in selling sustainable funeral wreaths, driven by two key missions:
<aside> 🌱 The company is dedicated to environmental preservation, advocating for greener practices in the funeral industry
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<aside> ❤️ A portion of its revenue is donated to various foundations in Thailand, addressing social issues in local communities like poverty, unemployment, and inadequate welfare
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<aside> 🌼 January - May 2023
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The project aims to employ design thinking approaches to help Carenation reach a broader audience. To achieve this, we have comprehended the reasons behind people's preference for traditional wreaths over sustainable wreaths. We then devised initiatives to shift perceptions away from the conventional norm and encourage the adoption of more sustainable options.
In Thailand to ascertain its size, market dynamics, and competitive landscape, including in-depth competitor analysis, pricing trends, and distribution channels.
Delving into the key factors that influence their decision-making process, and understanding the profound emotional and spiritual significance of wreaths in the eyes of the buyers.